Senior Manager – CRM Project

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Senior Manager – CRM Project

Refernce No.
New World Development Company Limited
Posted on

Role & Responsibilities : 

  • To manage project including requirement gathering, project planning, implementation and change management after launch with high quality and within schedule;
  • To provide internal consultancy services on related CRM project implementation, data capture requirements, CRM solution, customer journey and experience design;
  • To work close with various stakeholders including related vendors/partners, business users, operations, technical, audit, legal and compliance, to ensure project is delivered effectively;
  • Proactively manage all the potential risks on projects and timely update manger with solution recommendation;
  • Effectively communicate with key stakeholders on project status update and prepare management reports;
  • Work closely with analytics team to review and refine the data capture process;
  • Develop data capture guidelines and coordinate with individual business unit on implementation;
  • Keep abreast on latest analytical technique / CRM technology / best practices, and recommend changes to continuously improve customer ecosystem


Requirements :

  • University degree in Information Management, Marketing, Business Administration or a related discipline;
  • Experience in database marketing, customer lifecycle, loyalty program management and digital CRM;
  • Strong numerical sense, and able to transform data into actionable insights;
  • Good understanding of single view of customer, CRM System, Campaign Management System and Customer Database;
  • Excellent communication, presentation and project management skills;
  • Strong commitment in taking new challenges and self-motivation;
  • Proficiency in spoken and written English and Chinese, fluent in Mandarin will be an advantage
  • Candidate with less experience would be considered as Manager – CRM Project


Please send full resume, current and expected salary, contact number and address to the Recruitment Manager, 29/F, New World Tower, 18 Queen's Road Central, Hong Kong or email to

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