New World China Land Limited (“NWCL”, stock code: 917.HK) organised “Launching Ceremony cum Forbidden City Jewellery Show of Chow Tai Fook” in the club house of its luxurious villa project, namely Shenzhen New World Signature Hill on 15 May 2015. As the only high-end villa project left in Qianhai Jiangangshan, the launch of Signature Hill has been in the spotlight. The first batch of units has been sold out through internal sale in several weeks and the subscription reached over RMB1.6 billion.
To showcase the bespoke craftsmanship of the project, NWCL cooperated with Chow Tai Fook Jewellery, a 85-year brand and a subsidiary of New World Development Company Limited, and put on a jewellery show at Signature Hill, to pay tribute to the aesthetic arts of the royal palace.
Shenzhen New World Signature Hill is situated in Jiangangshan Mountain in Shenzhen, which is a rare luxurious villa area like the Peak in Hong Kong. Its development concept was inspired by The Artisanal Movement, advocated by the group. Signature Hill manifests a journey of imagination, craftsmanship, heritage, bespoke and contemporary. The overall planning and design was inspired by a legendary architect, Frank Lloyd Wright who created a waterfall villa with the concept of Usonian that complements Jiangangshan Mountain’s natural landscape. Each villa offers unique views to spark boundless imagination.
Embracing the concept of sustainability, the cascading waterfall landscape was designed by renowned landscape designer Bill Bensley, showcasing exquisite craftsmanship in every detail yet preserving the natural environment.
Mr Peter Cheng, Executive Director of NWCL and Chairman of Chow Tai Fook Charity Foundation said “Shenzhen New World Signature Hill is a triumph of imagination over nature and living space, and definitely a precious family legacy. Its architectural design is unique in Shenzhen and it provides bespoke living style and inner harmony for each exclusive resident. New World Group taps into the business opportunities arising from the Qianhai free-trade zone; Shenzhen New World Yi Shan Garden Phase III, The Hillswood, located in Sha Tau Kok, Yantian District, is expected to be launched this year. We will continue to capture new investment opportunities and lock in the potential of Shenzhen.”
Jiangangshan Mountain has long been known as the backyard of Qianhai. Located at the peak of Jiangangshan Mountain, Signature Hill aims at exposing the Qianhai community to contemporary Manhattan lifestyle. After organising the first Qianhai – Shenzhen - Hong Kong Athletics Carnival on 24 January 2015, New World Group also joined arms with Qianhai Authority to held “New World Qianhai Financial Forum” on 8 May 2015, not to mention the four public cultural events in Shenzhen like the “Urban Theatre” and “Human Library” in 2013. From sports to cultural exchange between Mainland China and Hong Kong, these initiatives reflect the devotion to sustainable development of New World Group.
Speaking of Chow Tai Fook, most people relate it to the leading jeweller and its iconic brand. Chow Tai Fook Jewellery is recognised for its trustworthiness and authenticity, product design, quality and value. However, there were few people noticing that Chow Tai Fook has the same origin with New World Group which is also owned by Chow Tai Fook Holding Limited of Dr Cheng Yu-tung. Chow Tai Fook Holding Limited also owns Chow Tai Fook Jewellery Group Limited and New World Group with listed companies in Hong Kong.