New World Group FY2009 annual report wins Astrid Awards

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New World Group FY2009 annual report wins Astrid Awards

The FY2009 annual reports of New World Group receive various awards in the 2010 Astrid Awards (please refer to the below table), followed by winning in the international Mercury Awards organized by the MerComm, Inc. recently, recognizing the outstanding performance of New World Group in corporate communications and annual report design.

Company

Winning
Project
/ Publication

Category

Award

New World Development
Company Limited
("NWD" or "the Group",
Hong Kong stock code : 17)

FY2009
annual report

Annual Reports - Corporations
- Traditional: Over 200 Pages

Bronze

New World China
Land Limited
("NWCL", Hong Kong
stock code: 917)

FY2009
annual report

Annual Reports - Corporations
- Traditional: Over 200 Pages

Gold

Photography 

Gold

New World Department
Store China Limited
("NWDS", Hong Kong
stock code: 825)

FY2009
annual report

Annual Reports - Corporations
- Traditional: Between
101-200 pages

Silver

Photography

Bronze

 

Mr Adrian Cheng Chi-Kong, Executive Director of New World Group, is pleased that the Group has garnered the Astrid Awards,"Astrid Awards is considered as the most highly respected and prestigious award by industry peers, and therefore we are very delighted to receive these awards. Annual report is a tool to maintain good communication between the Group and the investors and shareholders. We are always committed to producing annual reports with good quality by injecting new elements in design, content and graphics so that the core values of the Group are well communicated to the investors and shareholders."

"Pass on Our Values" is the main theme of NWD's FY2009 annual report, with dandelion as the main visual. Each core value of the Group is carried by a dandelion and is spread to everywhere by the wind. The dandelions appearing throughout the whole annual report symbolize their mission to carry and pass on the core values of the Group.

The NWCL FY2008 annual report brought its investors to the countrywide network of NWCL in China to explore its different projects. This year, the FY2009 annual report of NWCL extends this concept and exhibits the projects as if they are the artworks explored by the readers. The artworks are displayed in the photo frames on the cover and throughout the annual report for readers and investors' appreciation. Classical mirrors appearing throughout the annual report not only clearly reflect the financial results of NWCL, but also create an artistic mood for the annual report in addition to enhancing its transparency in announcing its financial results.

The NWDS FY2009 annual report endeavors to make a breakthrough. The cover is specially designed with a transparent window insert, creating a vision for the investors and readers of the bustling scene inside the department store. The main visual"Hundred Birds Forwarding to the Sun" and colorful graphic of customers demonstrate NWDS's new image of"Enriching Lifes‧Enriching Characters". The graphic of the colourful customers throughout the whole annual report represents the pursuit of fabulous life of NWDS's customers, while the graphic of the escalator represents that NWDS strives for better performance and higher goals.

Organized by MerComm, Inc., the international Astrid Awards aims at promoting excellence in corporate communication and recognizing outstanding communication tools in various fields. The panel of judges comprises renowned designers, art directors and artists, and every entry would be evaluated three times with a stringent judging process. If no entry scores high enough, no award will be given, thereby enhancing its credibility.