New World Development Group announced today that it has launched a new healthcare brand, Humansa. In promoting a ‘humanised approach’, Humansa has created a holistic, comprehensive one-stop rehabilitation service covering four areas: wellness for mature adults, healthcare and rehabilitation, elderly home and home care. Humansa’s target group is mature adults aged 40 and above and seniors aged 65 and above. With the elegant interiors of its centres, high-quality medical equipment and a professional care team, Humansa will enable clients to achieve optimal health, in body and soul. Humansa plans to expand to the Guangdong-Hong Kong-Macao Bay Area next year. Using big data, it will also create an online-to-offline (O2O) platform for the medical industry. The brand aims to achieve a leading position in the huge market for mature adult healthcare and senior care in Hong Kong and Mainland China.
New World Development Executive Vice-chairman and General Manager Adrian Cheng commented: “Humansa follows the ‘big health’ living concept of the 21st century to provide a new one-stop service to clients that is targeted, comprehensive, high-quality and personalised. We have invested a total of HK$400 million. New World Development’s brand-new wellness and healthcare business of Humansa ties in with the Group’s existing healthcare businesses, which include Gleneagles Hospital under NWS Holdings and integrated medical centres in Beijing, Shanghai and Guangzhou under New World Group. This allows the Group’s internal resources to be shared and for strong collaboration to be achieved. Next year, the Humansa management service will expand to the Guangdong-Hong Kong-Macao Bay Area, including firstly Shenzhen, then Foshan, Shunde and other cities in Mainland China.”
Humansa CEO Kenneth She said: “Humansa’s most distinctive feature is the combination of the latest technology with a professional multidisciplinary team to provide comprehensive healthcare and wellness services. In addition to caring for patients’ physical health, we provide support and counselling services. Humansa is also working together with universities and start-up companies in Hong Kong. These start-ups have created, for example, ‘retina photography’ to provide a rapid assessment of the risk of stroke, and HandyRehab, which is a robotic glove that helps people who have had strokes to regain movement in their hand muscles. We are also using exciting VR games and interactive methods to provide clients with effective rehabilitation training. We employ a cross-disciplinary team which includes physiotherapists, occupational therapists, speech therapists, registered nutritionists, registered social workers, registered nurses, as well as current and former members of Hong Kong sports teams who are now physical fitness coaches. Together, they ensure that clients receive the best expertise in all our service areas.”
Strong demand for wellness and senior care
There is great demand for healthcare and wellness services in Hong Kong. Chinese doctors have a saying that prevention is better than cure. People should pay close attention to how they live in order to be healthy, spiritually and physically. However, urban lifestyles have led many people to fall into suboptimal health, with incorrect sitting, standing and working postures. People today are constantly using electronic devices and they also face a lot of pressure at work. Before reaching middle age, many already show symptoms of a variety of painful conditions and spinal problems. On the other hand, high-intensity sports, which are increasingly popular, can sometimes lead to injuries.
Meanwhile, the population is ageing and urban residents are increasingly experiencing suboptimal health. In 20 years (Year 2037), the population aged 65 and above in Hong Kong is expected to increase by more than a double to 2.5 million. Sixty per cent of seniors are expected to have at least one chronic illness, and the number of people with neurological illnesses and osteoarthritis will further increase.
According to official statistics, people aged 65 and above in Hong Kong is projected to increase from 16.5 per cent of the population in 2016 to 31.1 per cent in 2036. In Mainland China, people aged 60 and above is projected to increase from 16.1 per cent of the population in 2016 to 25 per cent in 2030. The Mainland senior care market is growing rapidly. In 2016 it was valued at 5 trillion yuan – it is expected to increase to 7.7 trillion yuan by 2020, and 20 trillion by 2030.
A winning combination of healthcare and technology
Currently, Hong Kong’s wellness and senior care services operate in a fragmented manner and fail to work together to create synergy. Humansa addresses precisely this gap in the market. It focuses on the two pillars of wellness and senior care to deliver a one-stop service that meets the needs of adults aged 40 and above. The scope of services includes:
1. Rehabilitation and wellness centres: Humansa’s rehabilitaion centres are located in Tin Hau and Ho Man Tin. They provide a relaxed, tranquil and comfortable environment with a human touch. The centres have hospital-grade equipment for treatments, fitness training and rehabilitation, so that patients do not need to deal with long waiting lists at hospitals, where the environment is more predisposed to germs.
- Wellness services include: weight management, personalised fitness training, nutrition management, bone-strengthening exercises, physiotherapy, knee strength training, acupuncture
- Senior services include: targeted neurological recovery training for persons who have experienced a stroke, Parkinson’s Disease, or neurological or spinal injuries
2. HD endoscopy centre: The centre uses the latest HD endoscopic imaging systems available in Hong Kong. Highly experienced specialist doctors and nurses conduct professional endoscopies. One centre, located in Central, has already opened, and another centre, located in Kwai Fong, will open soon.
3. Elderly home: The senior care home combines state-of-the-art technology with professional care to deliver quality residential care services for seniors with a personal touch. It currently has approximately 1,000 bed spaces. In five years, there will be 4,000 bed spaces in the Guangdong-Hong Kong-Macao Bay Area, and they will either be operated by Humansa directly or through its elderly home management service.
4. Home care: Professional staff can make home visits to provide personalised care services to family members of different ages, including rehabilitation, dementia care, professional outpatient escort services, private care and nursing services. They will also provide support and counselling.
Humansa’s five distinguishing features
1. It is Hong Kong’s first one-stop healthcare service that follows a holistic healthcare model spanning wellness, rehabilitation, elderly and home care.
2. It uses the latest medical technology, including VR equipment and advanced physical fitness and rehabilitation equipment. Examples of these new technology include the HandyRehab robotic hand, a rehabilitation aid created through research and development in Hong Kong, and the Smart Glove, which treats the hands of stroke patients. The newest technology that has been brought in is the Automatic Retinal Image Analysis, which can take ‘retina photos’ to assess the risk of stroke, diabetes, heart disease, high blood pressure and other conditions.
3. It uses state-of-the-art neural rehabilitation treatments to provide patients who have had a stroke, Parkinson’s Disease or dementia-related illnesses with appropriate and fun treatments that will help them recover faster.
4. Multidisciplinary team: Dr Donald Li Kwok Tung, former President of the Hong Kong Academy of Medicine and a specialist in Family Medicine, chairs the Humansa Advisory Board. Furthermore, the rehabilitaion centres at Humansa employ physiotherapists, occupational therapists, speech therapists, registered nutritionists, registered social workers, registered nurses, and retired athletes who used to represent Hong Kong and now work as fitness coaches. These professionals are able to tailor their assessments individually to each client’s physical condition, prevent urban sickness, alleviate painful conditions, improve physical conditions and speed up recovery.
5. It is constructing an online-to-offline (O2O) health platform that utilises artificial intelligence and big data. This can provide the more than 1 million seniors in Hong Kong with a wide range of healthcare products and services.