New World Development Company Limited (the “Group”) has reached new heights of excellence in human resources management and talent development, sweeping three major accolades including Employer of Choice Award, Graduate Development Award and Human Resources Social Media Award at the 2016 Employer of Choice Awards, organized by JobMarket.
New World Development has been implementing its brand identity – The Artisanal Movement – in all aspects of business and employee development, and bringing its bespoke spirit to human resources management and talent development. The Group has demonstrated its outstanding achievement in the areas of innovative recruitment, retention strategy, staff training and development, employee health management and more. The Employer of Choice Award recognises the Group's performance as a leader in human resources management and for its commitment both to unleashing the potential of every Artisan and transforming the working life into an Artisanal New World.
To recruit and nurture young Artisans imbued with the Group's brand concept, it has adopted an unconventional approach in introducing "Artisans Blast" and "Artisans GO!". "Artisans Blast" utilises social media to recruit talented candidates for its management trainee programme, who are tasked with uploading their original ideas onto the Facebook Page of New World Talent. Selected young people are then invited to stay one night in a serviced apartment under the Group and then make a presentation about their experience to a judging panel. "Artisans GO!" also incorporated creative elements, whereby candidates had to explore our malls and complete their artisanal tasks, and then report to the management of the mall.
The Group devotes significant resources to nurturing its young talents by providing a series of rigorous and comprehensive trainings targeting their different competencies. These trainings are designed to develop creative thinking, leadership, business strategy, cultural awareness and artistic integrity through close collaboration with professional bodies and institutes. Participants also act as consultants for different business departments – devising a new marketing campaign or reinventing a business process – thereby enhancing their understanding of the challenges of various tasks and deepening their knowledge of different approaches. It also provides a platform to unleash their creativity and invent new ideas. The Graduate Development Award demonstrates the industry’s recognition of the Group’s recruitment and training strategies in these areas.
The Group is also actively promoting digital transformation. The Human Resources Social Media Award commends the effective use of social media in the Group's human resources management. As well as using the New World Talent Facebook page to share recruitment news, talent training programmes and the latest information about the Group, it has also set up a dedicated social networking platform – i.World – for all internal staff. Through these innovative social media applications, the Group enhances its brand image, runs recruitment campaigns and strengthens the effectiveness of internal communication. In the spirit of The Artisanal Movement, the Group will continue to develop new paradigms for effective and flexible recruitment and management, placing the company at the forefront of innovation in creating an ideal place to work.
About New World Development Company Limited
Founded in 1970, New World Development Company Limited (“The Group”, Hong Kong stock code: 00017) was publicly listed in Hong Kong in 1972 and is a constituent stock of the Hong Kong Hang Seng Index. A premium brand infused with a unique personality defined by The Artisanal Movement, New World Group’s core business areas include property development, infrastructure and services, department stores and hotels. As of 30 June 2016, the total asset value of the Group amounted to HK$392.1 billion. The Group has an effective interest of approximately 61% in NWS Holdings Limited (Hong Kong stock code: 00659), approximately 72% in New World Department Store China Limited (Hong Kong stock code: 00825). New World China Land Limited is wholly owned by the Group.