The First-ever National Automobile Tour Exhibition held in department stores in China
New World Department Store China Limited ("NWDS" or the "Company"; Hong Kong stock code: 825), one of the largest owners and operators of department stores in the PRC, is pleased to announce that it jointly organizes a national car exhibition with China's distributor of the luxury Italian car brands, Ferrari and Maserati, which is both brand's first-ever tour exhibition held in department stores in China as well as the first of its kind for NWDS in collaboration with private vehicle distributors.
Ferrari and Maserati, the two most prestigious Italian car brands, have been famous for their high performances and exceptionally imposing design. Both brands are the creme de la creme in the Italian motor car world. Same as these brands' effort in searching for top quality in car production, NWDS also endeavors to reach excellence. To fully implement NWDS's rebranding program, the Company is proactively looking for opportunities to co-organize diversified in-store events in order to create an ambience that can best demonstrate the goal of "Enriching Lives．Enhancing Character", fostering the successful cooperation of NWDS and the China's distributor of Ferrari and Maserati in organizing this national car event.
This car exhibition will be held in nine NWDS stores across seven major cities in China, in which Ferrari 430SC and Maserati GT are the main exhibits. The Ferrari 430SC is crafted by state-of-the-art technology and developed with the advice of the renowned Formula One pilot, Michael Schumacher, whilst the Maserati GT is best described as a masterpiece invented by star automobile designer, Sergio Pininfarina. From the design of Maserati GT, we can find a perfect incorporation of Maserati's classic style and sportiness. The two luxury sportscar model already showed their appearance at Shanghai Huaihai Branch Store and Beijing Trendy Store during the exhibition held on 23-25 October, 2009. Crowds of customers were attracted to visit the exhibition, which in turn created a boisterous scene around NWDS' stores. Followed by this, the tour exhibition will move to Beijing Liying Store and Chongqing Store on 30 October and 31 October respectively, and the prestigious Ferrari and Maserati car will make their appearance in NWDS stores of different regions after that.
Mr Adrian Cheng, Executive Director of NWDS, the steersman in making this tour exhibition happens between NWDS and Ferrari & Maserati said, "Ferrari and Maserati are brands that symbolized speed, dynamic and elegance. Their continuous pursuits in technology breakthrough lead to cutting-edge car manufacturing that ultimately create the most personalized and unique models. This basically matches the core values of NWDS's rebranding program. The Company is breaking the conventional operation of department store by introducing the concept of "Fashion Style" and "Living Style", adding in new dynamic to the existing operation mode. Since the idea of "Enriching Lives．Enhancing Character" is what NWDS emphasizes during the rebranding process, this brand-new national car exhibition can best serve as a gimmick to attract more customers. It can also shape our department store to become a leisure hangout for families and stylish men and women, catering consumers' increasing desire for a stylish living. In future, NWDS will continue to enhance its overall brand equity and provide trendy shopping environment with unique store character through rebranding and organizing novel activities, aiming to unveil a new look to our customers."