Countdown to Shanghai K11 Opening Ceremony: Infinite Surprises to be offered at the Art Playground

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Countdown to Shanghai K11 Opening Ceremony: Infinite Surprises to be offered at the Art Playground

Shanghai K11 Art Mall of K11 Concepts Limited, under New World Development Company Limited (the "Group"; Stock Code: 17.HK), will stage its grand opening on 28 June 2013. Located in the prestigious Middle Huaihai Road area, Shanghai K11 is all set to become a trend-defining landmark in the metropolitan.

Since its soft opening on 18 January 2013, Shanghai K11 has won the hearts of the cultural and fashion elite in Shanghai. As Mainland China's first art mall, Shanghai K11 blends Art • People • Nature which are the essential elements that define the K11 brand, to bring the public a high quality of life which merges art appreciation, experience of humanity, environmental consciousness and shopping.

Adopting the low carbon philosophy, Shanghai K11 brings the concepts of green design and sustainable development to the daily lives of the public with the effective utilisation of renewable resources and the choice of a sustainable location. This move has garnered Shanghai K11 the LEED Gold Certification by the U.S. Green Building Council. The vertical green wall embellishing the exterior of K11 and the podium garden on the sixth floor have formed an oasis in the bustling city centre where people can enjoy a panoramic view of Huaihai Road and chill. The 300-square-metre urban farm offers a plethora of activities for interactive ecological practices throughout the year, enabling the public to get closer to nature and experience the pleasure of gardening.

Shanghai K11 has also carefully selected 17 works by renowned international and local contemporary artists which are now adorning the art mall so that customers can appreciate art while shopping. Open to public since late May, the 3,000-square-metre chi K11 art space regularly holds a wide array of free art activities such as exhibitions, workshops and education seminars to factor art into everyday life.  Exploring the synergy between technology, science, aesthetic, and reality, its current new media exhibition Truth, Beauty, Freedom and Money is free and open to public.

New World Development Company Limited

New World Development Company Limited ("The Group"; Stock Code: 17.HK) is a leading conglomerate based in Hong Kong. The Group was founded in 1970 and publicly listed in Hong Kong in 1972. It is a constituent stock of the Hang Seng Index with a total asset value of HK$311 billion as at 31 December 2012.

For more than four decades, the Group has expanded from a single focus on the property business to four core areas: property, infrastructure, services and department store. As at 31 December 2012, the Group has an effective interest of approximately 61% in NWS Holdings Limited (Stock Code: 659.HK), approximately 69.8% in New World China Land Limited (Stock Code: 917.HK) and approximately 72.3% in New World Department Store China Limited (Stock Code: 825.HK).