New World Group has been determined to broaden young people's artistic vision, inspiring
them the creative appreciation of contemporary art. From 2009 onwards, the Group
fully supports the Asian Youth Orchestra ("AYO") for its performances
in Hong Kong, providing young musicians the opportunities for music exchange and
performance, as well as making friends who are music-holic. The Group's contribution
to AYO helps strengthening the development of orchestra and enriching arts training
among youth.
Meanwhile, the Group also supports the Eastern District Arts Council and Music for
Our Young Foundation to organize the "Eastern District Youth Chinese Orchestra",
arranging instrument classes for the primary and secondary students aged 16 or below
living in the district. In 2011, the Group established "New World Award for MOY
students" and presented medals to students with outstanding performance. Students
who receive all nine medals before the age of 21 will be awarded scholarships of
HK$10,000 from New World Group as incentives.