New World Harbour Race 2014, title-sponsored by New World Development Company Limited (“New World Group”, “the Group”; Stock Code: 17.HK), scored a Grand Award at the International Mercury Awards 2014-2015, in addition to a Gold Award in the Special Events: Sports Tie-In category. The top honour is an international acclaim for distinguished public relations and promotional efforts of the iconic event.
Adrian Cheng, Executive Vice-chairman and Joint General Manager of New World Development Company Limited, said, “New World Harbour Race 2014 was selected from the top scoring Gold winners in the category by the judging panel to honour the best of the best at the Mercury Awards. This prestigious award is a testament to our effective promotional strategy. Recognised as an “M” Mark Sports Event, the mega Hong Kong event also earned us an Outstanding Progress Award at the recent Hong Kong “M” Mark Sports Event Awards.”
To keep up with the digital trends, the Group made a splash with social media marketing for New World Harbour Race 2014 by posting regular updates on race information and swimming related tidbits. The number of fans has surged over eightfold compared with last year. Press events, media interviews on the race day and features on former members of the Hong Kong swimming team and budding swimmers from New World Springboard successfully drew public interest to the cross harbour race.
Established in 1987, the widely recognised Mercury Awards honour outstanding public relations projects. This year, over 650 entries from 18 countries were judged by 23 distinguished public relations, marketing and advertising agencies around the world on visuals, editorial quality and design, as well as the use of imaginative, original solutions and the overall expression of the message.
New World Development Company Limited
Founded in 1970, New World Development Company Limited (“New World Group”, Stock Code: 17.HK) was publicly listed in Hong Kong in 1972 and is a constituent stock of the Hong Kong Hang Seng Index. A diversified holding company with a focus on property development, New World Group’s core business areas include property development, infrastructure and service, department stores and hotels. As at 31 December 2014, the total asset value of the Group amounted to HK$378.5 billion.
As at 30 June 2014, the Group has an effective interest of approximately 61.3% in NWS Holdings Limited (Stock Code: 659.HK), approximately 69.7% in New World China Land Limited (Stock Code: 917.HK) and approximately 72.3% in New World Department Store China Limited (Stock Code: 825.HK).